Vehicles of Chinese origin are gaining significant popularity among Mexican drivers, accounting for approximately 9% of total sales in 2024—a remarkable leap from less than 1% in 2019. Thanks to their competitive pricing, innovative features, and expanding distribution networks, Chinese brands have solidified their presence in the market. This growing popularity highlights the critical need for aftermarket players to understand the habits and expectations of Chinese car owners.

To address this need, GiPA, a global leader in automotive aftermarket intelligence, proudly announces the launch of “Pulso del Aftermarket en Marcas Chinas” – “Aftermarket Pulse of Chinese brands in Mexico”. 

This cutting-edge tool, created by GiPA Mexico, is designed to provide deep insights into the rapidly growing segment of vehicles of Chinese origin, empowering aftermarket strategists with the essential data and trends they need to capture opportunities in this evolving market.

The tool is divided into key modules, offering a complete understanding of the market:

• Driver Insights: Profiles of Chinese car owners, their decision-making criteria, and their aftersales expectations.

• Aftermarket Opportunities: Analysis of maintenance trends, part replacement needs, and satisfaction levels.

• Market Projections: Forecast of the Chinese car segment’s growth and its impact on the aftermarket over the next five years.

• OEM Value Propositions: A detailed review of maintenance plans, warranties, and added-value services offered by Chinese brands.

• Service Network Insights: Interviews with service advisors to identify challenges and opportunities in serving Chinese car owners.

The first modules of the “Aftermarket Pulse of Chinese brands in Mexico” will be available in March 2025, with subsequent updates released in August.

To know more about the tool, contact GiPA at: communication@gipa.eu