We are pleased to announce that GiPA has established the largest and most comprehensive aftermarket research initiative ever conducted in South East Asia, focusing on three key markets: Indonesia, Malaysia, and Thailand.

This initiative represents a significant step forward in GiPA’s mission to deliver unparalleled market intelligence and innovative solutions for the automotive aftermarket industry.

Focusing on drivers and channels, the research will focus on key areas to understand the factors which influences drivers’ choices when selecting repairers, providing as well an analysis of the evolution of Do-It-Yourself (DIY) activities and their impact on Independent Aftermarket (IAM) revenue.

The research will also focus on the impact of electric vehicles in the aftermarket, exploring various scenario for EV evolution in the South East Asia market, providing detailed information on essential parts for distributors, assessing how repairers are equipped and trained to handle EV repairs.

This comprehensive research will also evaluate the influence of online sales on workshop activities and measure the significance of e-commerce in the aftermarket sector in the region.

The program survey 4,500 car drivers and 1,500 workshops across these three countries, covering a wide range of topics, including:

• • Car Parc (the number and types of cars in use): average age of the car park, mileage, number of kilometers driven per year…
  • Drivers behavior regarding automotive repair and maintenance
  • Business characteristics of repair workshops
  • Spare parts logistics and supply chain dynamics
  • Key data on 15 essential automotive products: replacement rate or number of operations per year, market size in volume per product category, IAM vs. OE market shares…

The survey results will provide a detailed picture of the automotive aftermarket landscape in Indonesia, Malaysia, and Thailand, offering a rich dataset for analysis and decision-making.

With GiPA South East Asia market research automotive aftermarket stakeholders are able to meticulously analyze the market, perform detailed product analysis, and make strategic decisions to enhance their market position.

GiPA group has developed a local commercial agreement with Tec Alliance for the commercialization of the  GiPA PAD^TM   products to reinforce the support in local language in order to provide the best service.

Thanks to the outcome of the research, we are offering a deep understanding of the evolution of the car parc in South East Asia countries and all the tool to define their potential through detailed product analysis.

Aftermarket players will also be able to control the brand health in those regions by understanding consumer perception, awareness, volume distribution and market share.

The results of the research will be unveiled on the last quarter of 2024.

To know more about GiPA’s South East Asia market research, contact us at

aboukouch@gipa.eu

abenedito@gipa.eu

And follow our social media to stay updated!